Two students from the Bisk College of Business won second place at the International Accreditation Council for Business Education’s (IACBE) 9th Annual Virtual Case Competition. Results were announced April 2.
Kyle Ferguson and Edward Jicha worked over a 5-week period to prepare an executive memo explaining how Coinsource, a company that makes bitcoin ATMs, could develop its growth strategy for a new business-to-business (B2B) bitcoin ATM platform. The competition involved multiple steps, including learning about Coinsource’s product and business model; analyzing B2B strategy; analyzing market size, segments and competitors; and finally proposing Coinsource’s B2B growth strategy.
The goal was to help the company better define its growth strategy. and the students placed second out of eight universities. Amid the current pandemic situation, the competition was made digital to reduce contact.
Their submission is accessible here.
“We are very proud of our students’ accomplishments and especially admire their willingness to move forward in these challenging times,” said Timothy Muth, an instructor at the College of Business and advisor for the IACBE competition.