Two marketing principles classes from the Bisk College of Business, working under the guidance of Andrew Cudmore, associate professor of marketing, developed, promoted and held an event on campus in November highlighting the college’s Master\’s of Business Administration degree and Master of Science in Innovation and Entrepreneurship programs. The event was designed to publicize how those degrees are viable options for students from across Florida Tech.
\”We\’re targeting undergrads who are intersted in master\’s programs,\” said Alex Rumsey, a sophomore business administration major who helped organize the event. \”We want to get them informed about their options.\”
The event featured key tactics to get the attention of students walking near Crawford Green: music, pizza, an inflated obstacle course and giveaways.